Course Overview
A complete practical program for students, founders, and marketing beginners who want to understand digital growth from strategy to reporting. The course covers audience research, content planning, paid ads basics, analytics, and campaign optimization.
What students will learn
- Create clear campaign strategies
- Plan social and search content
- Read basic analytics reports
- Improve campaign performance over time
Curriculum
- Module 01Marketing Strategy Fundamentals
Study campaign goals, customer awareness, offers, and the difference between traffic and conversion.
Practice: Draft a simple campaign brief.
- Module 02Audience and Positioning
Learn how to define target learners, customer pain points, messaging angles, and content pillars.
Practice: Create audience personas and message map.
- Module 03Social Media Planning
Plan platform-specific content calendars, reels/posts/carousels, and consistent publishing workflows.
Practice: Prepare a 14-day content plan.
- Module 04Search and Paid Ads Basics
Understand keywords, ad structure, campaign budgets, and simple landing page alignment.
Practice: Create a starter ad plan.
- Module 05Analytics and Reporting
Read basic campaign numbers and turn them into improvement actions.
Practice: Prepare a one-page campaign report.